To generate buzz for the US launch of Havaianas flip flops, building-sized murals were commissioned at multiple locations around New York City. Giant 3-D rubber thongs and corresponding white outlines were then placed over them to, quite literally, capture the spirit of the colorful Brazilian brand. Also, limited-edition Havaianas, based on the mural art, will be made available soon.
Faut juste se taper New-York si on est un vrai fan et qu’on veut LA paire ! Pour un week-end, ça reste tentant…
